Logo Design Questionnaire

I’m excited to help bring your brand to life with a custom logo. This short questionnaire will help me get a feel for your vision, style, and goals so I can design something that truly reflects your brand. There are no wrong answers—just share whatever comes to mind. Feel free to skip any questions that don’t apply.

Let’s get started!

Name

First Name

Last Name

What is the name of your brand? (And is there a tagline you’d like to include in the logo?)

What does your business do, and who is your target customer? (Age range, style, vibe—anything that helps describe your audience.)

How would you describe the personality of your brand? (Check any that apply, or write your own!)

Playful

Elegant

Minimalist

Bold

Whimsical

Vintage

Trendy

Classic

Other

Are there any specific colors you love (or want to avoid)?

Do you have any particular style in mind for the logo? (Hand-drawn, modern, retro, script, icon-based, etc.)

Are there any logos you love or brands that inspire you? (Feel free to send links or attach images if you have them.)

Where will you primarily use this logo? (Website, clothing tags, product packaging, social media, etc.)

Anything else you'd like me to know before I get started? (A vision, sketch, or even a Pinterest board is welcome!)